About Ana Gloria
From knowing the public sector to thinking in market terms
Political scientist and GovTech professional. More than ten years at the intersection of business, technology and the public sector.
€5M+
Sold to the public sector
1,000+
Commercial meetings with public buyers
150+
Public buyers with projects sold
All kinds of public buyers: central government, ports, public companies, city councils and agencies.
I'm Ana Gloria, a political scientist and GovTech professional. I have spent more than ten years working at the intersection of business, technology and the public sector.
My career has been built around developing business with the public sector: from operations, product and commercial development to leading a tech company specialised in the public sector.
Over these years I have worked with city councils, provincial councils, universities and other public bodies, taking part in the whole B2G cycle: spotting opportunities, designing proposals, selling, bidding, implementing, renewing and growing public accounts.
From knowing the public sector to thinking in market terms
My background in Political Science, Public Administration and Law allowed me to understand how the public sector works.
But there was a turning point in my career: the MBA. After years working inside the public market, the MBA gave me a different framework for interpreting what I was doing: strategy, positioning, product, business models, growth, finance and market creation.
And that is when my way of looking at B2G began to change. I stopped thinking only about how to sell a product to a public buyer and started asking myself a broader question:
How do you build a company whose market is the public sector?
That question is at the origin of Public Market Fit.
Public Market Fit
Public Market Fit was created to organise, contrast and share what I have learned about building business with the public sector.
It is not meant to be a space about how the public sector should buy innovation, but about how companies can identify opportunities, validate a proposition, enter, compete, sell and grow within it.
My experience is closely tied to technology and GovTech, but the approach applies to any company or professional that wants to work with the public sector.
I am currently also developing my doctoral research on artificial intelligence, transparency and the public sector, adding to that business experience a perspective increasingly focused on how new technologies are transforming the public sector.
What I work on
I work with startups, companies, accelerators and organisations that want to develop their B2G strategy through mentoring, training and strategic support.
I deliver the mentoring personally. Every session, workshop and engagement is led by Ana Gloria, with more than a decade of experience building and selling business in the public sector: no intermediaries and no anonymous teams — you and I work directly on your B2G strategy.
And I keep working on a question that sums up this whole project rather well:
What has to happen for the public sector to stop being an opportunity and become a market?
B2G Strategy · GovTech · Public Market Fit