Tech companies
Companies with a product proven in the private market that want to enter the public market with a commercial strategy, not with an improvised response to a tender.
Public Market Fit — Design, validate and sell to the public sector
We work with companies to turn a solution into a proposition that is understandable, viable and sellable to the public sector.
Design
Validate
Sell
B2G strategy
Product
Value proposition
Public market
GovTech
Mentoring
Sales narrative
Mentored companies and startups
Who it's for
Four profiles, one goal: selling or growing in the public sector
Startups and scaleups
Teams that need to adapt their product, pricing and sales narrative to how the public sector buys, without diluting their value proposition.
Accelerators and innovation hubs
Programmes looking for expert public-sector mentoring for their cohorts: sessions, workshops and a realistic view of each project's B2G fit.
Sales teams
Sales professionals who want to understand how to sell to the public sector without relying solely on tenders that arrive late and poorly matched.
What I do
Strategy, product and public-sector sales services
Mentoring, value-proposition review, commercial narrative design and preparation ahead of tenders.
Public-sector market-entry strategy
We define whether your solution has a public market, where to start and with what realistic commercial path.
B2G mentoring for startups, scaleups and accelerators
Ongoing support for teams building their public-sector sales strategy.
Value proposition, product and pricing review
We adapt what you sell and how you charge to the public sector's budgetary and procurement logic.
Commercial narrative design for the public sector
We translate your product into the public buyer's language: problem, outcome, risk and evidence.
Meeting
Book a meeting with me
Prefer to talk it through? Book a meeting in my calendar.
Book a meeting →Or, if you prefer, fill in the form and I'll reply by email.
Market intelligence · free
Public data to know who to sell to
Tools built on Spain's daily public contracts: what is bought, who buys it, what is open today and who wins it (in Spanish).
Contract search
Who buys and who wins what you sell (in Spanish)
Procurement radar
What each public buyer buys (in Spanish)
Open tenders
What you can bid for today (in Spanish)
Contractors
Who wins what (in Spanish)
Rankings by sector
Top contractors by sector and year (in Spanish)
Strategic design
Selling to the public sector is, above all, strategic design
Companies that grow don't sell because they have the best product: they understand their customer, design a proposition that fits, validate it with the market and build a narrative that holds up. The public sector buys under different rules, but it is still sold to with that same method.
Product-market fit
→ Fit with public demand
In the private sector you look for a problem someone will pay to solve. In the public sector, a problem a public buyer has the competence, the budget and the will to solve.
Value proposition
→ Demonstrable public value
It is not enough to be better or cheaper: you have to explain what outcome you produce, with what evidence, and what risk you remove from the person who signs.
Customer discovery
→ A map of real buyers
Who decides, who influences and who executes inside each public buyer, with their budget calendar and their room for decision.
Sales narrative
→ The public buyer's language
Translate the product into problem, outcome, risk and evidence: the language used to justify a public purchase.
Accelerators
B2G mentoring for startups and innovation programmes
Sessions and workshops that help startups understand the public market, avoid common mistakes, adapt their proposition and build a realistic strategy for entering the public market.
One-to-one session with a startup
A working session with the founding team to review fit, message and the next commercial step.
Group workshop for cohorts
A practical session with several startups from the programme on how the public sector buys and what it demands.
B2G pitch review
Review of the narrative and materials with a public-buyer's judgement, not an investor's.
Workshop on selling to the public sector
Long format: market, buyers, procurement cycle, pricing and common mistakes.
Strategic support during the programme
Continuous presence during the acceleration, with follow-up on progress and decisions.
Publications
Articles, resources and reflections
What I keep learning about strategic design and selling to the public sector.
Article · 9 September 2026
Selling to the public sector doesn't start when a tender is published
What we worked on in the public market training at Málaga City Council's Polo Digital de Contenidos: everything that has to happen before reaching a procurement.
Reflection · 10 September 2026
The road to Public Market Fit
Where Public Market Fit comes from, and why selling to the public sector is, above all, strategy.
Who is behind it
Strategy, product and sales in the public sector
More than ten years in GovTech, from operations to running a technology company specialised in the public sector, with experience in SaaS for the public sector, transparency, data and public innovation.
She works with tech companies, startups, scaleups and innovation programmes so that their solutions fit the real demand of the public sector before they compete.
More about the methodContact
Request a strategy meeting
Tell me where you are and where you want to get to. I reply with a session proposal and the preparatory questions to make the most of it.
Meeting
Book a meeting with me
Prefer to talk it through? Book a meeting in my calendar.
Book a meeting →Or, if you prefer, fill in the form and I'll reply by email.